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Work

I am driven by research to understand the users' context, and the goals they try to achieve.


I strive to create an aesthetic experience from design concepts that can be easily understood.


I believe that “inspiration does exist, but has to find you working”; also enjoy to work collaboratively, and embrace the culture of my team.

SOCIAL ACTIVITY FEED

Deeper connection

MultiEvent Container

Redefined experience

World Cup Brazil 2014

Playing a game

TEDx

App/projection/origami

About

I am a maker focused on building means for people to achieve their goals. As a lifelong learner, I love understanding the audience, and prompting users to meet their needs. I combine my background as a visual communicator and educator with my UX design experience.

I'm interested in the roll of the high-tech industry in the making of an environmental and socially sustainable future.


Based in Vancouver, BC, Coast Salish Territory, I worked as an integral designer focused on UX strategy, information architecture, and interaction and visual design.

Expertise

User Research

Information Architecture

Prototyping

Interaction Design

Visual Design

Branding

Illustration

Photography

Motion Graphics

Brands I have done work for

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Life as a UX

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Social Activity Feed

This feature is part of a mobile app for conferences and conventions. It engages participants in activities and conversations before, during, and after the event. Event planners can configure this component from the web platform which they can also use to collect and track valuable analytics data.


My user research for this project included analytics, customer feedback analysis, interviews, and usability testing. Once the user's needs and goals were identified, I designed iterative wireframes alternated with prototyping that yielded to detailed mockups. During the development of this project, new visual and functional elements were introduced to other components of the app.


This project included design for the mobile app and the web platform, and required redesigning and integrating other components of the app. Its implementation has kept the social capabilities of the product ahead of its competitors.


To know more about this project and see the final features, please send me an email.

MultiEvent Container

This is a project to redesign the configuration platfor and the application for organizations that hold multiple conferences, trade shows, or conventions. This application can contain multiple apps for their single events.


Through feedback analysis and usability tests, I confirmed that the app lacked intuitive navigation. While redefining the UX, I also exploded opportunity of using the branding graphics of each event to reinforced the brand recogntion of each app in the container; this MultiEvent application has been used by some of the strongest brands in the world.


I interviewd power users to create user flows and iterative paper prototypes. I designed the production-ready wireframes, mockups, and new graphic assets. I also devised the new system to brand and customize each MultiEvent from the web platform, and worked with the UI team to produce templates and documentation.


The new design has increased the adoption rate of the MultyEvent and the contained event apps.


To know more about this project and see the final features, please send me an email.

Wordl Cup Brazil 2014

This initiative was an opportunity to customize an existing platform to meet the requirements of an unusual project, a traveling mobile application.


Diverse people from several countries who were the winers of a contest to attend the soccer World Cup were the users. The app was concived to guide them across the country, around the cities, and inside the stadiums. The users also played a game within the app while they connected to eventually find each other. The app needed to advise users to meet their traveling needs during their trip. It was also a promotional tool for the client.


Since this was a major customization project, our team liaised with the client through a Sales Engineer to integrate the UX design and the available technollogy. I participated in the architecture information designed, and designed the interface and visuals of this app.

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TEDx Interactive Conference

This project was designed for the TEDx Vancouver 2011 conference. It was a cross medium way to engage the listener, and to share ideas worth spreading.


This was an opportunity to delight attendees with an interactive experience that would make the talks transcend the conference. The project included an interactive origami nametag, a microsite, an iPhone application and an interactive installation. It combined the tactile and the digital experiences inviting the user to follow the conference’s theme: exploration of the frontier.


To see more about this project see the video

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Work 5

Bacon ipsum dolor sit amet boudin beef pork chop pancetta brisket corned beef pork loin jowl prosciutto venison ball tip pork belly pastrami. Pork chop shankle sausage ground round andouille pancetta kielbasa spare ribs chuck ham hock prosciutto. Andouille shoulder shankle bresaola filet mignon pork chop biltong frankfurter jowl flank fatback. Frankfurter sirloin brisket turkey, doner rump short ribs pork hamburger.

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Work 6

Bacon ipsum dolor sit amet boudin beef pork chop pancetta brisket corned beef pork loin jowl prosciutto venison ball tip pork belly pastrami. Pork chop shankle sausage ground round andouille pancetta kielbasa spare ribs chuck ham hock prosciutto. Andouille shoulder shankle bresaola filet mignon pork chop biltong frankfurter jowl flank fatback. Frankfurter sirloin brisket turkey, doner rump short ribs pork hamburger.

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